Being an institute for Arabic and Islamic education and wellbeing, the core values that guide our initiatives are:
- Islam: Guided by the teachings of the Qur’an and Prophet Muhammad (PBUH) in all aspects
- Innovation: Pioneer contemporary, effective and practical coaching methods and practices
- Excellence: Deliver unmatched resources, teaching and learning experiences
- Giving back: Model and encouraging others to positively contribute to their community
- Professionalism: Ensure all interactions go above and beyond basic requirements
- Leadership: Set the standard for Islamic education and wellbeing initiatives domestically and globally
- Collaboration: Build enriched and inclusive relationships between individuals, families, organisations and society